Since the moment she was born on April 27, 1982 in the Bela Vista neighborhood of São Paulo, Luísa Taubkin Maita has been surrounded by music. In fact, it was a love of music that brought her parents together, helping them cross the divide of their different family backgrounds. Luísa's father, Amado Maita, was a working class musician of Syrian Muslim roots and her mother, Myriam Taubkin, came from a wealthy family of European Jewish heritage, and has been an important concert producer and cultural advocate for over thirty years.
Luísa Maita perfectly personifies the multi-cultural character of her home city of São Paulo as she is the daughter of immigrants (Syrian and European Jewish) with a great love for traditional Brazilian music as well as the many off-shoots that have been developed by the many ethnic groups of Brazil. Maita is also thoroughly modern in her approach, incorporating electronic music into her sound as we hear on her new video for “Fio da Memória”, which also happens to be the title of her latest album. “The record is about what Brazil is today aesthetically, in this electronic age,” says Maita. “Fio da Memória” is a beautiful song with its gentle programmed beats and Maita’s stunning voice.
“It is a very subjective, personal and emotional record,” Maita says. “I tried not to limit myself to a certain musical style, and in this diversity there is unity. I wanted to revisit the Brazilian rhythms and other sounds that I have heard growing up from a contemporary, electronic and urban perspective.” - Popmatters
Sung from the point of view of a "motoboy", who zips through the city making deliveries, "Alento" is a celebration of São Paulo's energy and industriousness. The basic rhythm of the song is a capoeira rhythm called maculelê
Direção, Fotografia e Edição: João Wainer / Gravadora: Oi Musica / A&R: Juliano Polimeno / Management: Phonobase Music Services / Produção: Yara Morais / Figurino: Bel Murray e Fernanda Miziara / Roupas: Cantão / Grafite: Mundano / Assistente: Diego Shuda / Maquiador: Rafael Melo Ramos / Maquinista: Wagner Barbosa / Assistente: Alessandoro Souza / Motociclista: Apu Gomes / Motorista: André / Camareira: Andréa
Agradecimentos Especiais: Gabriel Paiva, Vanessa, Alessandra, Nice, Motta, Fabinho e Pirata da Favela do Moinho, Admnistração dos condominios Conde Prates e Copan, Projeto Navega São Paulo, Roberto T. Oliveira, RWR, Andre Arraes, Cantina Concheta, Wison Eliodorio, CEAGESP (Raquel Suzano), Andre Wainer.
The second album from the Brazilian star has strong downtempo electronica flavors that capture an exciting new musical direction. Dreamy, sexy and undeniably cool, this record has the potential to be a huge crossover success.
These exclusive remixes by top producers from Brazil, Europe and the US offer a fresh perspective on one of Brazil's most exciting young talents.
Sultry, seductive and infused with that inimitable samba swing, the music of Luísa Maita embodies the modern spirit of Brazil.